Hard Rock Cafe Seattle adds a touch of PINK tonight to honor the brand’s 13th annual PINKTOBER™ breast cancer awareness campaign. Tonight, October 13, 2012, 80s pop and MTV video icons Bananarama will take the stage at Hard Rock Cafe Seattle. Bananarama will perform in honor of PINK, while celebrating their 30th anniversary as the most successful female pop group in history. As the group turns 30, an age when breast cancer screening becomes increasingly critical, Bananarama is driving awareness to appeal to their fan base and beyond.
Bananarama is best known for the chart topping singles Venus, Cruel Summer, and I Heard a Rumor. In addition, the female UK singing group enjoyed regular rotation on the fledgling video channel, MTV, in the early to mid 80s. They also participated in the historical video, Do They Know it’s Christmas? by Band Aid. The project included a list of British superstars such as Sting, Bono, Duran Duran, George Michael, Phil Collins, and a host of others.
Hard Rock’s commitment to breast cancer awareness and research continues throughout October with PINK menu offerings, “PINK Sheets Rooms,” and limited-edition merchandise benefiting a variety of charities, including The Breast Cancer Research Foundation®, The Caron Keating Foundation (U.K.) and breast cancer charities around the globe.
Hard Rock’s PINKTOBER gives fans the opportunity to show their promise to PINK throughout the month. Fans can visit their local Hard Rock and party for PINK, dancing the night away to the sounds of icons and rising stars to benefit local breast cancer organizations. Eat and drink PINK with Hard Rock’s non-alcoholic PINK drinks and dining on PINK menu offerings. Get noticed in stylish shades of PINK with Hard Rock’s PINKTOBER merchandise including the PINKTOBER 2012 T-shirt, bracelet, robe, PINK Sheets, pin and more. Products are sold exclusively at Hard Rock properties worldwide, including Cafes, Hotels, Casinos and on www.hardrock.com.
We will be there to cover the show and will have photos as well as an audio interview early next week…
About American Cancer Association Making Strides Against Breast Cancer
Every Making Strides Against Breast Cancer walk is a powerful and inspiring opportunity to unite as a community to honor breast cancer survivors, raise awareness about steps we can take to reduce our risk of getting breast cancer, and raise money to help the American Cancer Society fight the disease with breast cancer research, information, and services, and access to mammograms for women who need them. Since Making Strides began 20 years ago, breast cancer death rates have declined more than 32 percent. For more information about American Cancer Association Making Strides Against Breast Cancer, visit http://makingstrides.acsevents.org.
About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime. In October 2012, BCRF will award over $39 million to more than 190 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia, and China. With over 90 cents of every dollar donated currently being directed to breast cancer research and awareness programs, BCRF continues to remain one of the most fiscally responsible charities in the country. BCRF holds a 4-star rating from Charity Navigator, its tenth such designation since 2002. Additionally, BCRF is the only cancer organization designated as “A+” by CharityWatch. For more information about BCRF, visit www.bcrfcure.org.
About Hard Rock International
With a total of 176 venues in 54 countries, including 140 cafes and 16 Hotels/Casinos, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore, Punta Cana and Panama. Additional hotel and casino projects planned to open in 2012 include Cancun and Vallarta; Riviera Maya in 2013; and Abu Dhabi in 2014. Additional announced hotel and casino projects include Aruba, Hungary, and Northfield Park. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc.
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